Customised for small and medium level enterprises, the 1&1 Marketing Manual presents a one-source solution for all your queries about promoting your website. This great little resource gives all the essential components of creating a profitable website from scratch, or hints on enhancing and promoting an existing website.

The Manual begins with sections about how to best optimise your domain names and any sub domains you have. Together with tips and advice about any e-mail support you have on your website this should improve your website's usability and therefore increases the chances of visitors becoming repeat visitors.

The Manual goes on to provide examples and case studies of successful online marketing strategies you can follow including pay-per-click campaigns, organic searches and other site building hints and suggestions to massively improve your website's popularity with the major search engines.

About the author: Joerg Kamp has an impressive CV as a website consultant with several blue chip companies. He is currently Head of International Website Management for 1&1 Internet.