Jörg Kamp
Chapter Headings for Content page:
Introduction and Contents
(pages 1-8)
Keys to success: use a practical approach
(pages 9-13)
Structuring website content
(pages 14-25)
Choosing an effective internet address
(pages 26-32)
Use marketing tools to your advantage!
(pages 33-40)
Improving customer interaction via the Internet
(pages 41-49)
Information must be fresh: improving and maintaining website content
(pages 50-54)
Online Marketing
(pages 55-66)
Ecommerce using an online storefront
(pages 67-74)
Earning commissions by offering third party goods
(pages 75-78)
Optimising business processes
(pages 79-83)
Links and references
(pages 84-86)
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